Local SEO is an essential aspect of digital marketing for small businesses in Edinburgh. It refers to optimising a website to rank higher in local search results on Google. This type of SEO is essential for businesses that serve a specific geographic area, such as a city or region. By focusing on local SEO, you can improve your online visibility and attract more customers from your local area.
If you would like to speak to a professional SEO company in Edinburgh about ranking for local and geographic keywords, then get in touch today.
One of the main benefits of local SEO is that it can help small businesses compete with more prominent brands. Local search results are often less competitive than broader search terms, which means that small businesses have a better chance of ranking higher. By optimising their website for local search, small businesses can improve their online visibility and attract more customers from their local area.
To succeed with local SEO, small businesses need to focus on various factors, including on-page optimisation, local citations, and Google Business Profile. By following a comprehensive local SEO guide, small businesses can improve their online presence and attract more customers from their local area.
Implementing Local SEO Strategies
When it comes to implementing local SEO strategies, there are a few key areas that small businesses should focus on. By optimising these areas, you can help to improve your local search rankings and attract more customers to your business.
Optimising Google Business Profile
Google Business Profile, formerly known as Google My Business (GMB), is a free tool that allows businesses to manage their online presence across Google, including search and maps. By claiming and verifying your Google Business Profile listing, you can provide accurate and up-to-date information about your business, including your address, phone number, hours of operation, and more. This can help to improve your visibility in local search results and increase your chances of attracting new customers.
Building Local Citations
Local citations are mentions of your business on other websites, such as online directories, review sites, and social media platforms. By building local citations, you can help to improve your local search rankings and increase your visibility to potential customers. Some popular local citation sites include Yelp, TripAdvisor, and Yellow Pages.
These citations are online mentions of your business name, address, and phone number (NAP) on other websites. The details for your NAP must be exactly the same and kept up to date. A slight difference here can make the difference between ranking #1 and not ranking at all.
If you are unsure how to do this or have citations that need to be updated, get in touch today. Our local SEO services include citation cleanup and building.
Managing Online Reviews
Online reviews can significantly impact your local search rankings and your reputation among potential customers. By actively managing your online reviews, responding to feedback, and addressing any concerns or issues, you can help to build trust with your customers and improve your local search rankings.
Local Keyword Research
Keyword research is an important part of any SEO strategy; local SEO is no exception. By conducting local keyword research, you can identify the phrases and terms potential customers use to search for businesses like yours in your local area. This can help you to optimise your website and other online content to target these keywords better and improve your local search rankings.
On-Page SEO Techniques
On-page SEO techniques refer to the practices and strategies used to optimise individual pages on your website for search engines. Using on-page SEO techniques such as optimising your page titles, meta descriptions, and header tags can help improve your local search rankings and attract more customers to your business.
In summary, implementing local SEO strategies can help small businesses improve their visibility in local search results and attract more customers to their business. By optimising your Google Business Profile listing, building local citations, managing online reviews, conducting local keyword research, and using on-page SEO techniques, you can help improve your local search rankings and grow your business.
Teckle Digital’s Local SEO Services
The above guide summarises the foundational steps to rank your business on Google for local keywords. If you prefer a professional to handle your SEO, get in touch.
Our Local SEO service starts with a very affordable price that all businesses can make the most of. We can scale the local SEO up and down depending on your business needs and grow the service as your business expands.
At Teckle Digital, we pride ourselves on the reputation we have built since 2006. Hence, we try to remain as flexible as possible when it comes to providing a professional and reliable SEO package.