Getting your website in front of people who are most likely to buy from you is what this SEO Edinburgh agency does and marketing are designed to do. With conventional marketing, you can target campaigns at specific demographics and locations, and you can do the same with Search Engine Optimisation.
Using the same techniques as Local SEO but on a larger scale with more locations is what Nationwide SEO does. An example would be a car hire company with multiple locations across the UK. They will want to rank high for search terms such as “car hire London”, “car hire London” and “car hire Glasgow”. These local searches would then be targeted at landing pages for each location to enhance CRO. It doesn’t stop there.
We like our Nationwide campaigns to target the broad terms also. The theory here means anyone in the UK should then be able to use a search like “car hire” and reach our client’s website. These broad searches will provide a higher search volume than local searches but all things being equal are likely to convert at a smaller percentage when compared to local landing pages.
The techniques used during a Nationwide campaign are very similar to Local SEO in that we provide the same services mixed with Google My Business and geographically targetted links, citations, and references. To learn more about how we can help you rank higher nationally get in touch.
Because we are from Scotland, we know the importance of catering to international customers. In most cases, international SEO is required to rank across the globe for a specific keyword. International SEO requires a comprehensive plan, for example, your business may need to translate content into various languages, and your website may need a significant overhaul to ensure multilingual support is both possible and SEO friendly.
Planning, designing and developing multilingual websites is something of a niche speciality of ours. We have gone through the process on numerous occasions to ensure our International projects have the best chance of ranking high across the globe.
Like National and Local SEO the overall methods are similar, but the amount of work required to rank internationally is significantly more. As you can imagine when competing internationally we are up against other companies with varying levels of marketing support and budget. You may also be more likely to encounter Google penalties if you employ the use of a cheap SEO service.
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