Do you need Local SEO? The answer to that question is easy to answer. If you want to rank high on Google for a search term which defines a location like a city or a town, then you’re looking for Local SEO. The process of ranking a website high for a local search term and nationwide search term use similar techniques, but the small differences between the methods make a big difference. We consider ourselves to be a leading SEO Edinburgh company so providing an affordable Local SEO service is very important to us.
Local SEO is relatively new when compared to SEO services in general. Around seven years ago Google started the process of integrating the location of the searcher and the location of businesses in the search results making the results more relevant to the searcher. These days if you were to Google for a company like an Accountant you will get results that relevant and close to your location – making the most of this is critical for succeeding in internet marketing.
There is a high good chance you used a Local SEO keyword into Google to find us. The only difference between a nationwide search and local search is defining a geographical location. Other examples would be “Chiropractor near Princes Street”, “Barber in Glasgow” or even “Hotel in London”.
Surprisingly Local SEO services and National SEO services used to rank nationally or internationally are relatively similar. The most significant differences are setting up local profiles with Google and ensuring we get you listed on the best websites related to your industry and location. We have some clients that have started small and grown to an international level, our SEO packages are flexible and allow for your targets to change – just let us know when you need to change something, and we will accommodate it into how we work.
Like any good digital marketing, we have a track record and have been able to get our clients high positions on Google. Examples of this are below, some of these are existing clients, and some have since stopped our services. That’s right when you stop using our SEO service you don’t drop overnight. Unlike some SEO consultants, we don’t use future drops to scare our clients; all we do is tell it how we see it. In other words, websites do drop over time, but I have no idea if it will be tomorrow and two years from now.
If you want to follow in the footsteps of our successful clients then get in touch.
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